Tasked with raising awareness about substance use disorder (SUD) on college campus, this campaign focuses on the power of language in shaping perceptions. The interactive initiative, named to highlight that individuals are ‘people first, before any descriptive terms’.

Promoting person-first language to reduce stigma and enhance understanding. By fostering a shift in how students talk about and relate to those affected by SUD, the campaign aims to create a more supportive environment for recovery and treatment.