Social Media Campaign : Event

YAI (Young Adult Institute)

Tasked with developing a comprehensive Facebook and Instagram strategy for the organization's largest yearly fundraiser, I led the social media campaign for the Central Park Challenge 2022.

My responsibilities included creating all media content, from visuals to copy, and designing engaging assets to kick off and maintain momentum. The campaign successfully raised awareness and drove audience engagement across platforms, helping to boost participation and donations for the event. Through targeted messaging and designs, the social media strategy contributed to the fundraiser’s overall success.

Instagram • Facebook