Design : Advertising & Copywriting
Creative Direction & Art Direction - concept, copy, visuals.
CONCEPT WORK
Embrace Sustainability: Visual Impact Ad
Tide: The Future
To introduce Tide’s plant-based laundry detergent collection, Purclean. Highlighting the importance of environmental responsibility through visuals, it calls on consumers to embrace eco-friendly products to help create a more sustainable future.
This ad elevates the Tide brand and aligns with the growing demand for conscious, green solutions in everyday life.
Crafting Connections: Brand Identity Ad
Rare Beauty: Positive Light Liquid Luminizer
Designed to launch Rare Beauty’s newest product, the campaign highlights the brand's mission of embracing unique beauty and supporting mental wellbeing.
Emphasizing these values to connect emotionally with the audience, positioning the product to celebrate individuality.
Elevating Brand Presence: Product Ad Campaign
lululemon: Na-Ma-STAY-hOME
Tasked to reinforce brand values in a challenging environment - when COVID-19 shut the world down in 2020. This campaign incorporates lululemon's mats into daily routines while everyone stayed in. Encouraging the importance of maintaining an active lifestyle indoors, by highlighting the versatility and quality of the mats.
Prioritizing self-care and wellness, to resonate with the audience's need for stability and comfort during the uncertain times.
