Brand Analysis: Kin Euphorics

An in-depth analysis of Kin Euphorics, a wellness brand offering non-alcoholic, adaptogen-infused beverages aimed at promoting emotional balance and social well-being. Exploring the brand’s positioning in the functional beverage market, their visually distinctive packaging, and messaging. The analysis also covered their use of influencers, and social media strategies to engage a health-conscious, sober-curious audience. Providing insights into how Kin could further differentiate itself and expand its market presence.