Product Launch

Kin Euphorics X ClassPass

CONCEPT WORK

Goal = blend two unique brand identities and shared values, to foster meaningful connections that inspire a balanced and healthy lifestyle.

Tasked with leading creative direction and strategy for a product launch and partnership event, between Kin Euphorics, a wellness beverage brand, and ClassPass, a global leader in fitness. I developed a unique event that blended mental clarity with physical wellness. The event featured immersive experiences, including curated fitness sessions powered by ClassPass, paired with Kin Euphorics’ mood-enhancing beverages. I coordinated every concept detail—brand alignment, influencer engagement, and on-site activations—creating an atmosphere that emphasized balanced living. Increase visibility and consumer engagement for both brands, garnering media coverage and strengthening their presence in the wellness space.

This project allowed me to merge innovative branding strategies with experiential marketing, driving visibility and consumer engagement for both partners.