PAPER Magazine
Social Media
Content Creation
Tasked to boost audience engagement at PAPER Magazine. I recognized the need for innovative content, and combined a stock photo with an original in-house photoshoot, to create a fresh visual narrative. By merging these elements, I delivered a unique image that resonated strongly with our target audience and contributed to a notable increase in interaction and interest.
Generating 43.5K Likes & 1,038 Comments
• Instagram •
Carousel Engagement
Tasked to boost engagement, I developed a carousel post. Approaching content from a non-traditional angle, by using an interactive format to drew users in. I utilizing a data-driven approach to select celebrities; by analyzing previous post performance and aligning with current trends. This sparked curiosity, resulting in a significant uptick in user interaction.
Generating 35.8K Likes & 165 Comments
• Instagram •